Our Methodology
Why this matters
Understanding how the data was collected and validated is what separates evidence you can act on from research you have to second-guess.
How Workforce Strategies research works
Every Workforce Strategies report is built on primary data collected directly from senior executives and HR decision-makers — not synthesised from secondary sources, not based on analyst opinion, and not extrapolated from international benchmarks with limited local relevance.
The survey
Who we survey: HR practitioners, CEOs, general managers, and (for limited questions) other C-suite leaders, excluding junior roles. HR platform providers and consultants are surveyed separately to provide the vendor perspective.
Our sample: a representative sample of 500+ respondents per survey.
Cadence: Annual survey. Results are released as a wave of three to six reports over six months.
Coverage: Greece and Cyprus and benchmarks provided by other European respondents.
Research design
The survey questionnaire is designed by InsightTree, with a research agenda structured around four question types:
This four-part architecture means that every report captures a complete story: Challenge → Strategy → Execution → Result. It is not a collection of isolated data points.
Segmentation and profiling
Results are not reported as flat market averages. Every analysis is profiled across company size, industry sector, HR team size, role and more.
This allows you to identify the strategies and tools most relevant to companies and roles like your own, not just the local market average.
Data quality and validation
InsightTree applies a full data quality and cleansing process to each survey wave, screening for inconsistent responses and sampling bias. The methodology is designed to produce reliable, actionable data, not just high respondent volume.
Report production
Reports are authored by InsightTree's and BOUSSIAS' research team and reviewed before publication. Each report follows a structured narrative format: findings are organised around decisions, not just question-by-question summaries. The “so what” is always explicit.